CHRIS SKOYLES
A versatile digital marketing professional specializing in content marketing, SEO, and WordPress development, I am passionate about combining compelling narrative-focused content with data-driven strategies to bring brands and audiences together.
WORK EXPERIENCE:
2020 – Present │ Independent Marketing Professional
- Developed and implemented a digital strategy to promote a fashion label’s New York Fashion Week collection. This included website, videos, and social media content.
- Developed a content brand in the entertainment niche with 70,000 social media followers and 10,000 organic click-throughs in 2024.
- Created search-engine-optimized content for a variety of brands and blogs in the WordPress ecosystem.
2019 – Present │Therapist Marketing Tips
- Combined my qualifications in psychotherapy with my passion for marketing to produce authoritative content including video, graphics, and writing.
- Developed an SEO strategy incorporating on-page, off-page, and technical SEO elements to produce a 65% year-on-year growth in organic traffic.
2019 – 2022 │CJS Therapy
- Used excellent listening skills to understand clients’ problems and help them work through those problems in a safe, supporting environment.
- Produced digital content and resources to support clients outside the therapy room and establish CJS Therapy as a trusted, authoritative source of mental health information.
- Business placed on hiatus due to relocation from UK to US.
2012 – 2019 | OneCo Creative | Agency Owner / Marketing Professional
- Launched a boutique marketing agency specializing in WordPress development and content marketing for small businesses and nonprofits.
- Successfully recruited and managed a team of contractors to meet diverse client needs.
2012 | Dylan Days Arts & Music Festival | PR Support
- Increased attendance at an annual art, music, and culture festival by 27% via the implementation of a multi-channel marketing strategy. This strategy included digital, print media, television, and radio.
2008 – 2012 | Wigan Leisure & Culture Trust | Digital Media Officer
- Campaigned for the organization to increase efforts in digital marketing channels and took the lead on digital transformation.
- Developed strategic partnerships with local organizations and educational establishments through which I provided training on digital safeguarding and the best way to use new and emerging technologies to promote positive messages.
- Developed a successful website that regularly achieved over 250,000 page views per month.
- Added new channels such as podcasts, YouTube videos, and social media to complement and enhance our marketing and communications strategies.
2003 – 2008 | The LINC Magazine | Journalist / Interim Editor
- Wrote for a youth-orientated magazine distributed to 300,000 homes per quarter.
- Supported magazine design and layout.
- Served as the Interim Editor for two editions.